boAt’s ‘Nirvana Ion’ clocks over Rs. 200 Crores in Annual Run Rate


boAt has shared that its ‘Nirvana Ion’ Bluetooth wireless earbuds, developed in-house, are achieving an Annual Run Rate (ARR) of over Rs. 200 crores.

This positions the ‘Nirvana Ion’ as one of India’s most successful personal audio products (TWS). The Airdopes Flex 454 ANC has also contributed to this success, collectively generating over Rs. 350 crores in ARR.

Nirvana Ion by boAt

The success of the boAt Nirvana Ion is attributed to innovative design and approaches by boAt Labs, collaborating with global tech partners and suppliers. The product prioritizes aesthetics, innovation, and quality standards to minimize inefficiencies.

In-House R&D at boAt Labs

At boAt Labs, a dedicated team of 80+ engineers from diverse backgrounds worked on creating indigenous TWS form factors like Nirvana Ion and Airdopes Flex 454. The in-house R&D facility took control of hardware, firmware, and app platforms, ensuring top-notch UI/UX design.

The team also focused on sound optimization, integrating personalized sound, spatial sound, and HiFi DSP for crystal-clear bionic sound effects. boAt’s vision from the beginning was to bring global tech to India, achieved through strong partnerships with tech companies from the USA, Germany, France, Israel, and Sweden.

The ‘Automation Test Jig’ (ATJ) setup, exclusively designed by boAt Labs, guarantees superior quality and reliability for products like Nirvana Ion and Flex 454. This R&D investment allowed boAt to democratize features like in-ear detection, ANC, multi-device connectivity, Fast Pair, and app support for products like Flex 454.

boAt’s Commitment to Indian Market

boAt is actively working on over 20 personal audio products at various price points, scheduled for launch in the next six months. The company states that it is committed to expanding R&D capacity in the future to meet the evolving needs of the Indian market.

Commenting on the in-house research and development, Sameer Mehta, Co-Founder, and CEO of boAt, stated:

We are committed to substantial investments in our in-house research and development, hardware, and software design and engineering capabilities. Our goal is to cultivate an ecosystem in India that empowers us to create cutting-edge products, addressing the diverse needs of our customers. Through this investment, we aim to realize our vision of emerging as a global leader in the realm of personal audio and wearables.

Speaking about Nirvana Ion and Flex 454, Naveen M Hiremath, Head of boAt Labs (R&D), said:

We, at boAt Labs, have achieved a milestone in driving cutting-edge technological innovation for Hearables products such as Nirvana Ion and Flex 454. Our commitment is to persist in innovating the finest research and development platform.

This will allow us to design and develop advanced indigenous products like Nirvana Ion, featuring groundbreaking, first-of-its-kind features supported by technological advancements from our global tech partners, all at an affordable price for Indian consumers.


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