Samsung and Doctor Strange take over Vegas Skyline


Samsung already teased the Galaxy S24 with an invitation that says, ‘Galaxy AI is coming’ ahead of the launch on January 17th. Now, the company has started teasing Galaxy’s new mobile AI-powered capabilities on Sphere’s giant exterior LED display featuring Doctor Strange, lighting up the Las Vegas skyline.

Samsung has teamed up with Marvel Studios’ “What If…?” Season 2, now streaming on Disney+, for an epic takeover of Sphere in Las Vegas.

In this teaser, Doctor Strange discovers new portals of endless possibilities. At the end it says ‘epic discoveries await’ and ‘a new era is coming with Galaxy’ along with the image of the Galaxy S24 Ultra. Samsung said that Galaxy AI will enable discovery in a new way.

The company added that the Sphere boasts one of the world’s highest-resolution wraparound LED screens, and its exterior can be programmed to flash dynamic imagery on a massive scale.

The outside of the dome-shaped performance venue was the first to display the new features of the Galaxy series. You can check out how it was made in the Behind-the-Scenes below.

The Samsung Galaxy Unpacked 2023 on January 17th starts at 10 a.m. PT (11:30 PM IST). As usual, Samsung offer live-streaming on and YouTube.

Commenting on this, Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, said:

We are ushering in a new era of innovation at Galaxy Unpacked, introducing AI experiences on mobile. This campaign teased one of the ways we are evolving and pioneering mobile technology through a special collaboration with a long-standing tech industry partner, which will be revealed soon.

Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram


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